As we officially enter the autumn season, there will be plenty of opportunities for celebrations that involve alcohol. Whether it's weekend football games and college homecomings, or parties and gatherings with family and friends during the holidays, it can be easy to drink one too many drinks.
But there's no need to compound the problem by getting behind the wheel and possibly getting a DUI, or worse, getting into an accident that maims or kills someone. If you are an Illinois resident, you're in luck. Budweiser and the transportation network Lyft have partnered to provide free rides to those in need of a safer option home.
The partnership is designed to combat the 10,000 deaths from drunk driving collisions that happen each year. According to the U.S. Department of Transportation, these deaths account for nearly 30 percent of all auto accident fatalities.
The vice president of Anheuser-Busch's Corporate Social Responsibility – Better World stated, "As one of the biggest beer brands in the world, Budweiser can play a leading role in the fight against drunk driving, and our program with Lyft will make a positive impact."
The program began on Sept. 16 and will run until the end of 2016, offering as many as 80,000 rides at no cost for those who are at least 21. In addition to those in Illinois, rides will be offered from 10 p.m. to 2 a.m. on weekends for adults living in Colorado, Florida and New York.
To score the free rides, residents have to monitor Budweiser's social media accounts on Twitter and Facebook each Thursday at 1 p.m. CST. The company will post a special code for the first 5,000 who claim them. The codes are good for $10 credit towards their Lyft accounts to use later on the weekend.
The pain of losing a loved one to a drunk driver's negligence lasts a lifetime. However, holding the culprit civilly liable for his or her actions may bring some semblance of justice to the survivors.
Source: Consumerist, "Lyft, Budweiser Team Up To Fight Drunk Driving With Free Rides In Some States," Mary Beth Quirk, Sep. 14, 2016